Supporting Resources for "A New Climate for Conservation Report"

At world's largest green building conference, we called Sustainabie Forestry (SFI) on its greenwash.

We're taking major greenwashers to court, NY Times reports...

Critics of the state's largest private landowner say it's spraying too much herbicide on its cleared timberland.

SAN ANDREAS - The environmental group Forest Ethics released a report Thursday analyzing the 770,000 pounds of herbicides that timber giant Sierra Pacific Industries used on its lands during an 11-year period and calling on the company to reduce its use of the chemicals.

USA Today ad, floating banner escalate campaign begun with FTC and IRS complaints

Greenwashing by the Sustainable Forestry Initiative (SFI) led to devastating landslides, according to a Sierra Club complaint filed against Weyerhaeuser and made public today.

ForestEthics reports Sustainable Forestry Initiative to FTC and IRS

We placed this ad in USA Today targeting the greenwash of Sustainable Forestry Initiative (SFI) during the largest green building conference in the world: Greenbuild. Check it out >>

The report accuses Sierra Pacific Industries of planning to methodically chop down up to 1 million acres of trees in the next century.